Small Business Saturday

Small Business Saturday is the only "holiday" dedicated to the independent merchants and restaurants which form the foundation of Main Streets across the USA. Forward View believes that the growing awareness of Small Business Saturday offers America's community cornerstones a unique opportunity to connect with a national campaign. The professional marketing for Small Business Saturday, spearheaded by American Express, is impressive. Tapping into the Small Business Saturday initiative offers a launching point for holiday season success. Just how big is Small Business Saturday? See the image and 2016 stats below from American Express.

To get started on your Small Business Saturday preparation, follow these tips:

  1. Create custom marketing materials by clicking here.
  2. Engage with fellow small businesses in your city/town and collaborate on neighborhood events. Celebrations involving an entire community generate media buzz and draw people from a wider radius than any lone business event. Go here for ideas!
  3. Read about preparing your digital presence for Small Business Saturday: Click here and here.
  4. Use the #ShopSmall hashtag on social media!
  5. Begin promoting Small Business Saturday now, especially online.

Have a great Small Biz Saturday and follow us on social media for updates and additional tips! 

Nathan Yates

Nathan Yates has been fascinated by technology and finance since he was young. He was the kid devouring the business section of the newspaper (remember those?) while others read everything else. Nathan believes that the American economy is built from the bottom-up, meaning that small businesses and local nonprofits are the foundation of our nation's success. These organizations are the lifeblood of towns and cities across the U.S. Unfortunately, most consulting firms overlook companies or organizations that don't have eight-figure budgets. Nathan thought Forward View Consulting should be different. And we are. As Lead Consultant, Nathan works with each client to deliver only the best financial and/or website development services. Nathan's years of web design experience and his business degrees ensure that professional expertise is brought to each project. Our network of contacts can offer additional specialized guidance if needed. Before creating Forward View Consulting, Nathan worked for an independent equity research firm as a Research Associate covering the industrial and energy sectors. This work involved preparing quarterly 15-40 page reports on multi-billion dollar corporations along with timely analysis of M&A activity and industry-wide news. He also managed research distribution and the company's online presence. Nathan also spent a summer serving as a local financial adviser's Research Intern. Nathan earned a Bachelor's degree in Economics and Finance from Southern New Hampshire University, graduating summa cum laude. He then earned a Master's degree in Finance from Southern New Hampshire University, where he was named the Outstanding Student in his particular concentration. Now, Nathan is an adjunct professor teaching economics and finance for his alma mater. In his spare time, Nathan enjoys fishing, reading, time with family and serving as a volunteer webmaster for the Clintwood United Methodist Church.