5 Reasons Your Small Business Needs Branding

Small businesses are important and well-loved by so many, but in the current age, people often think it is easier to shop bigger, and not smaller, local businesses. That’s is why it is so important to invest in branding efforts as a small business.

Big companies have the advantages of large budgets and specialized marketing employees that small businesses tend to lack. Luckily, small businesses do not need the same branding packages as large companies and can receive more affordable options that will increase their revenue long-term.

Regardless of the size, large or small, every company should allow a certain amount of money to put towards a branding package. Want to know why?

Here are 5 reasons on why small businesses should invest in digital branding:

1. It Will Improve Your Recognition.

One of the easiest ways for someone to remember a business is by their logo. Think of Nike, with the check mark, McDonald's with the golden arches, Apple, with the apple. These businesses didn’t start out famous, and it took time for their brand recognition. But these logos grew with the companies, and now their branding is known worldwide. This goes for small businesses too. You want to be known for good branding, not have people questioning your stature.

2. It Will Bring You New Customers, AKA New Revenue.

Once you brand your small business, you will notice more people recognizing your business by its name.  Due to the newly acquired recognition, you will see an increase in customers. Word-of-mouth is so important for small businesses, and digital branding will significantly increase this.


Once your customers tell their friends about your business, their friends will use your services, and then tell their friends about it. It can only grow from there.

3. It Creates A Level Of Trust Between The Business And Consumer.

People have the most trust in businesses that present themselves in a professional way. If your company lacks a logo and uses an outdated website, chances are people will look you over for a bigger and more visually appealing company. People will feel a greater sense of trust with your business if you present yourself in the most professional way possible!

4. It Will Support Your Marketing Plan.

Marketing and branding go hand-in-hand when it comes to both importance and function. If your business has a solid marketing plan but no digital branding, then it will be hard to market. Conversely, if your business has digital branding, but no marketing plan to go along with it, you will find it difficult to gain new customers.

5. It Will Motivate Your Employees.

Good branding isn’t just important for the well-being of your company, but for your employees as well. Solid branding sends a message that you care about your vision. If you have a well-defined vision, and well-defined branding, your employees will be more motivated by your vision. You want to encourage company morale, and this is an easy way to do so!

No matter the size of the company, branding is important. The better the branding, the more successes the company will see. If you want to become a leader in your industry, it is important to recognize how crucial good branding is for your company. Have questions? Contact us.

-Lindsay Fuce

Nathan Yates

Nathan Yates has been fascinated by technology and finance since he was young. He was the kid devouring the business section of the newspaper (remember those?) while others read everything else. Nathan believes that the American economy is built from the bottom-up, meaning that small businesses and local nonprofits are the foundation of our nation's success. These organizations are the lifeblood of towns and cities across the U.S. Unfortunately, most consulting firms overlook companies or organizations that don't have eight-figure budgets. Nathan thought Forward View Consulting should be different. And we are. As Lead Consultant, Nathan works with each client to deliver only the best financial and/or website development services. Nathan's years of web design experience and his business degrees ensure that professional expertise is brought to each project. Our network of contacts can offer additional specialized guidance if needed. Before creating Forward View Consulting, Nathan worked for an independent equity research firm as a Research Associate covering the industrial and energy sectors. This work involved preparing quarterly 15-40 page reports on multi-billion dollar corporations along with timely analysis of M&A activity and industry-wide news. He also managed research distribution and the company's online presence. Nathan also spent a summer serving as a local financial adviser's Research Intern. Nathan earned a Bachelor's degree in Economics and Finance from Southern New Hampshire University, graduating summa cum laude. He then earned a Master's degree in Finance from Southern New Hampshire University, where he was named the Outstanding Student in his particular concentration. Now, Nathan is an adjunct professor teaching economics and finance for his alma mater. In his spare time, Nathan enjoys fishing, reading, time with family and serving as a volunteer webmaster for the Clintwood United Methodist Church.