We decided to compile our best tips into one easy-to-read article because so many people have asked for them lately. Each tip is something you can act on immediately, and they're applicable across a range of industries and organizations. Let's dive in!
Google's search ranking algorithm penalizes websites that aren't mobile-friendly, but you can get "bonus" points by securing your website with an SSL certificate. Ensure that your website is secure and mobile-friendly!
Google also favors websites with recent updates. Don't let your site go stale! It should constantly evolve and be refreshed multiple times each year.
Always connect social media accounts to your website so people can like/follow you on their favorite social media network(s).
Use this guide to create properly-sized images for social media.
You can create a Facebook ad with as little as a $5 budget! You almost can't go wrong dabbling with Facebook ads.
Respond to journalists' requests for expertise using HARO (Help A Reporter Out). Focus on requests relevant to your business/industry and enjoy the free publicity if your comments are published. Example: businessnewsdaily.com/8510-twitter-marketing-mistakes.html
Ads and social media posts showing food or people generate the most attention. And yes, images/photos with food and people are the best of all!
Google Analytics is the only website traffic analysis system you will ever need. It's also 100% free!
Create press releases in addition to traditional blog posts because people associate press releases with larger organizations and truly important news. Example: newswiretoday.com/news/154377/ (We're no longer a BigCommerce partner, as mentioned in that old press release. Their platform unfortunately devolved over time.)
Post on each business social media account at least every week. If you have an account that hasn't been used in months or even years, people often assume the business associated with the social media page has closed. You don't want that!
What's your favorite tip from our list? Do you have any burning questions you want us to answer? Let us know! As always, we welcome your feedback on this article! Feel free to suggest topics for future articles, too.
Have a blessed Easter!