10 Tips for Digital Success

We decided to compile our best tips into one easy-to-read article because so many people have asked for them lately. Each tip is something you can act on immediately, and they're applicable across a range of industries and organizations. Let's dive in!

  1. Google's search ranking algorithm penalizes websites that aren't mobile-friendly, but you can get "bonus" points by securing your website with an SSL certificate. Ensure that your website is secure and mobile-friendly!

  2. Google also favors websites with recent updates. Don't let your site go stale! It should constantly evolve and be refreshed multiple times each year.

  3. Always connect social media accounts to your website so people can like/follow you on their favorite social media network(s).

  4. Use this guide to create properly-sized images for social media.

  5. You can create a Facebook ad with as little as a $5 budget! You almost can't go wrong dabbling with Facebook ads.

  6. Respond to journalists' requests for expertise using HARO (Help A Reporter Out). Focus on requests relevant to your business/industry and enjoy the free publicity if your comments are published. Example: businessnewsdaily.com/8510-twitter-marketing-mistakes.html

  7. Ads and social media posts showing food or people generate the most attention. And yes, images/photos with food and people are the best of all!

  8. Google Analytics is the only website traffic analysis system you will ever need. It's also 100% free!

  9. Create press releases in addition to traditional blog posts because people associate press releases with larger organizations and truly important news. Example: newswiretoday.com/news/154377/ (We're no longer a BigCommerce partner, as mentioned in that old press release. Their platform unfortunately devolved over time.)

  10. Post on each business social media account at least every week. If you have an account that hasn't been used in months or even years, people often assume the business associated with the social media page has closed. You don't want that!

What's your favorite tip from our list? Do you have any burning questions you want us to answer? Let us know! As always, we welcome your feedback on this article! Feel free to suggest topics for future articles, too.

Have a blessed Easter!

Nathan Yates

Nathan Yates has been fascinated by technology and finance since he was young. He was the kid devouring the business section of the newspaper (remember those?) while others read everything else. Nathan believes that the American economy is built from the bottom-up, meaning that small businesses and local nonprofits are the foundation of our nation's success. These organizations are the lifeblood of towns and cities across the U.S. Unfortunately, most consulting firms overlook companies or organizations that don't have eight-figure budgets. Nathan thought Forward View Consulting should be different. And we are. As Lead Consultant, Nathan works with each client to deliver only the best financial and/or website development services. Nathan's years of web design experience and his business degrees ensure that professional expertise is brought to each project. Our network of contacts can offer additional specialized guidance if needed. Before creating Forward View Consulting, Nathan worked for an independent equity research firm as a Research Associate covering the industrial and energy sectors. This work involved preparing quarterly 15-40 page reports on multi-billion dollar corporations along with timely analysis of M&A activity and industry-wide news. He also managed research distribution and the company's online presence. Nathan also spent a summer serving as a local financial adviser's Research Intern. Nathan earned a Bachelor's degree in Economics and Finance from Southern New Hampshire University, graduating summa cum laude. He then earned a Master's degree in Finance from Southern New Hampshire University, where he was named the Outstanding Student in his particular concentration. Now, Nathan is an adjunct professor teaching economics and finance for his alma mater. In his spare time, Nathan enjoys fishing, reading, time with family and serving as a volunteer webmaster for the Clintwood United Methodist Church.