Forward View Consulting

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Appalachian Small Business Series

This post from our newsletter kicks off our six-part series focusing on ideas and tips specifically designed for small businesses in Appalachia.

Here at Forward View, we consider ourselves to be problem-solvers. As a small business based in the Appalachian town of Clintwood, Virginia, we're very familiar with the local commercial environment: Overall, it's difficult to succeed as a small business in Appalachia. Although some areas of the region are much more economically developed than others, it's certainly true that Appalachia isn't a center of 21st century entrepreneurship. We'd like to change that.

In order to start a conversation about small business success in Appalachia, we're sending this newsletter to Chambers of Commerce in as many of the economically distressed counties as possible, in addition to the at-risk counties in Virginia. (For the record, some Chambers of Commerce don't have a website or email address. They're digitally invisible. This lack of an online presence is terrible! Please contact your Chamber if they don't have a website.)

This newsletter series will focus on these topics:

  • Economic challenges and capital access (September)
  • Tourism, industry and agriculture (October)
  • Business community collaboration and events (November)
  • Limited digital usage in Appalachia (December)
  • Reputation management (January)

We welcome questions or suggestions for specific needs that Forward View should address in this series. Unlike typical, and stereotypical, articles about Appalachia, we'll be offering solutions for the challenges in our communities. Our solutions, however, will not be centered on government or politics. We'll be speaking directly to small businesses across the region. We look forward to your feedback!