While it used to be a foreign term to most, blogging is now a word we hear every day. Blogs are gaining popularity with each passing day and for good reason. They provide a place for businesses to allow their consumers to get to know them better. They are a place for companies to tell consumers the story of their brand and why they should choose to buy from them!
Although there are many different reasons your business should have a blog, there are four main benefits that will increase your customer base as well as keep your current customers engaged.
- To Keep Existing Clients
One of the most crucial efforts for any business is to retain their customers for long periods of time. No matter your industry, keeping your customers content is important for the well-being of your business.
One easy way to hold the attention of your customers is by keeping an active blog. This allows you to show your customer that you are actively involved in your niche and that you are working hard to stay relevant.
A blog also works as a great resource for your customers: They can refer back to your blog whenever they have questions, concerns, or even comments.
This works for almost any line of business. For example, if you are a gym, you can write blog posts about different exercises, nutrition plans, etc, which will give customers just enough info that they will want to come back for more.
- To Earn New Clients
Earning new clients is crucial to the growth and success of every company. It’s just as important to gain new clients as it is to keep existing ones. Your blog should thus serve as a customer acquisition tool.
It tells the story behind the pictures, logos, and visual aids. The more solidcontent you have on your website, the more likely a person will choose to use your services. Another way to gain new customers with a blog is that blogs drive traffic through Google. If someone has a question and does a Google query, they could come across your post!
- To Promote Your Services and Sell New Products/Services
A blog is an easy and simple way to keep your customers and potential customers updated on your current products/services and any new ones you are going to offer. Depending on the blog post, it can take you anywhere from minutes to an hour to detail what you are selling and why consumers should buy it.
It is also a good place to showcase results you have gotten from working with your customers. A blog is essentially free advertising, so take advantage of that!
- To Increase Your Voice
Lastly, having a blog allows you to increase your voice in the market. If you want to grow your business or become more influential in your industry, a blog will help you do that. By posting on a blog, you will demonstrate that not only do you offer products/services but that you can educate people about your industry, too.
Your blog will build a new level of trust with others from within your field, and you might even have people come to you for advice!
In summary, a blog will offer many benefits to your business. Just remember to update your blog regularly. An outdated blog is worse than no blog at all!