Don’t Let Your Marketing Sleep in The Summer
It’s easy to get behind in the summer. There are countless barbeques to attend, warm days that entice you to go to the beach, and opportunities for chatting with friends over nighttime bonfires.
Summer is a magical time of the year, but it’s also a time where it is easy to slack on your business. It’s easy to get distracted by all the fun events going on and forget to deploy a new Facebook ad. The warm weather can also cause our bodies to physically tire more than they would in the cold winter months.
Sound like a recipe for slacking off? That’s because it is. But lucky for you, we compiled a list of 6 different tactics that you can use during the summer to keep your clientele captured even if you find yourself spending a few extra days at the beach here and there.
6 Marketing Ideas Perfect for Summer
Create Partner Packages with Another Local Business
Are you friendly with other small businesses in the area? If there is one specific small business that shares a similar target audience, then this idea might be perfect for you!
One tip is to not partner up with a competitor. It can get rocky and takes away from the purpose of gaining new customers.
An example of a good partnership would be a carwash and an auto dealership partnering to offer car washes when someone purchases a new car.
Get Out and Meet Your Neighbors
One great way to meet potential new customers in your community is by getting immersed in the community! This is probably the easiest or hardest form of marketing, depending on your personality.
If engaging in conversation with strangers is easy for you, then this is a piece of cake. If you’re more on the introverted side and the idea of talking with strangers makes you want to crawl into your bed forever, then this might be a bit harder for you.
Create Promotional Items Perfect for The Summer Heat
As I mentioned earlier, the summer heat can be killer. What’s better than receiving free items to help fight the summer rays and humidity?
Find a product that is great for the summer and place your logo on it! Then, give the items away to those who come into your business! You can also do Facebook giveaways if you want to spend a little extra on products.
Some product ideas could include coolie cups, fans, water bottles, and frisbees.
Rent A Booth at A Local Festival or Event
Most towns have a variety of festivals throughout the year. Whether it’s a Memorial Day parade or fourth of July fireworks - take advantage of it! If you can, rent a booth and set up some type of contest for passersby.
If you can’t afford to rent a booth, or they don’t offer that, just load up a backpack and head to the events with informational items! Festivals are a great way to at least get contact information that you can follow up on after the event.
Engage in Local Community Service
Another great way to meet potential new customers while giving back to your community is by engaging in community service. You can either look in your town for community service activities that are already offered or you can create your own!
Easy community service events to organize include doing a litter pick-up day or a food drive! You can recruit volunteers from other small businesses. This is also a great PR opportunity!
Take Advantage of Holidays
The summer is jam-packed with fun holidays. From the start of Memorial Day to the end of summer on Labor Day, there are multiple things to celebrate. You can easily take one of your marketing campaigns and make it holiday based. Throw some fun colors in and your customers will barely recognize it as an ad.
Also, a piece of advice: Every month has a “national holiday” in it. For example, June is candy month, July is National Anti-Boredom Month, and August is National Golf Month. Get creative and think of all the fun things you can do with those themes!
If you’re anything like me, then you’re excited for the summer days to kick in full force, but you also realize this might make for some long days during the week so you can fully relax on the weekend.
Remember that rest is good but getting behind is not. Hopefully, these 6 marketing tips can help you stay engaged this summer!
— Lindsay Fuce